Xentral

Xentral is an Augsburg-based ERP product founded in 2017 (incorporating the older Xentral codebase that traces back to an open-source project) and explicitly designed for direct-to-consumer and e-commerce-native businesses. The product attracted significant venture funding including a 2021 Series B led by Tiger Global and Sequoia, and grew rapidly through the DACH e-commerce boom. Xentral's installed base concentrates in D2C brands, online retailers and small-to-medium fulfilment operators rather than in traditional Mid-Market (mid-market) horizontals. The commercial proposition is straightforward: an ERP that treats the online shop, the marketplace listing and the fulfilment partner as first-class entities rather than as integration afterthoughts.

E-commerce focus

Xentral's functional architecture is built around multi-channel commerce. Native connectors cover Shopware, Shopify, WooCommerce, Magento, Amazon, eBay and several smaller DACH marketplaces, with stock synchronisation, order intake, fulfilment confirmation and returns handling treated as core flows rather than as bolt-ons. The product covers order management, inventory across multiple warehouses including 3PL partners, picking and packing workflows, shipping label generation (DHL, DPD, GLS, UPS, Hermes), payment reconciliation (Stripe, PayPal, Klarna, Mollie) and the basic financial-accounting needed to close the books. The financial-accounting depth is deliberately lighter than in classical Mid-Market ERPs — Xentral expects most customers to either operate at SMB simplicity or integrate Xentral with a heavier finance tool.

Scope outside e-commerce

Outside the e-commerce and fulfilment core, Xentral covers basic CRM, basic financials sufficient for SMB accounting, light project accounting and basic services management. Manufacturing capability is minimal — Xentral is essentially not a manufacturing ERP, and operators with even modest production complexity are better served by weclapp, Business Central or DACH manufacturing specialists. Classical Mid-Market workflows around field service, plant maintenance or complex multi-entity consolidation are outside Xentral's positioning. This is a deliberate scoping choice: deep e-commerce focus rather than wide horizontal coverage.

DACH localisation and DATEV

Xentral's DACH localisation is solid for the SMB e-commerce use case. GoBD compliance (the German principles for proper digital bookkeeping) is supported and certified. DATEV (the German payroll and accounting standard) integration is native and covers the legacy DATEV format as well as the API-based exchange. ZUGFeRD and XRechnung e-invoicing are covered. The Austrian and Swiss localisations are mature. The product is hosted in EU data centres. For DACH SMB e-commerce operators, the combination of native DATEV and deep multi-channel commerce features is the structural advantage that international cloud ERPs (Shopify Plus, NetSuite SuiteCommerce) struggle to match at comparable price points.

Pricing model and TCO

Xentral uses tiered SaaS subscription pricing combining user count, order volume and channel count. Indicative pricing: from roughly 200 euro per month for the smallest Homeer tier up to several thousand euro per month for Enterprise tiers with high order volume and multiple connected channels. The volume-based component is unusual in the ERP world and reflects the e-commerce orientation. For a typical DACH D2C operator with 20 users and 200,000 orders per year, all-in TCO over five years typically lands between 150,000 and 350,000 euro, with implementation services representing 0.3 to 0.8 times the annual subscription. Implementation is materially faster than for traditional Mid-Market ERPs because of the narrow scope and SaaS architecture.

Selection considerations

Xentral is the natural choice for DACH D2C brands, online retailers and SMB e-commerce operators with substantial multi-channel commerce, where shop integration, fulfilment workflow and order management depth matter more than classical ERP horizontals. It is rarely the right choice for manufacturers of any kind (weclapp, Business Central or manufacturing specialists fit better), for finance-heavy operations needing deep classical accounting, for upper-Mid-Market businesses beyond 50 to 100 users, or for B2B-oriented Mid-Market buyers whose primary scope is finance, project services or production rather than e-commerce. The choice between Xentral, JTL-Wawi and weclapp is determined by the specific channel mix, fulfilment complexity and the relative weight of e-commerce versus broader ERP scope.

Vendor homepage of Xentral ERP

Current view of the website https://xentral.com/

Screenshot of the homepage of Xentral ERP

Direct comparisons with Xentral ERP

See Xentral ERP im strukturierten Direktvergleich gegen andere ERP-Systeme — mit feature scope, target audiences, strengths and weaknesses.

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Häufig gestellte Fragen

How long does the implementation of Xentral ERP take?

An ERP implementation takes 3 to 18 months depending on complexity. Cloud solutions often go live in 4–12 weeks, while classic mid-market ERPs need 6–12 months for requirements analysis, customising, data migration and training. More under ERP implementation.

How secure is Xentral ERP in terms of data protection?

For cloud ERPs, the key criteria are the server location (ideally EU/Germany), a data processing agreement (DPA) and BSI C5 or ISO 27001 certifications. GDPR compliance should be explicitly documented by the vendor. The exact arrangement depends on the industry, company size and customising depth of the specific ERP setup.

How is Xentral ERP developed further?

Cloud ERPs typically receive monthly to quarterly releases automatically. On-premise ERPs have annual major releases with active patch maintenance. Release notes and the roadmap can be viewed at the vendor.

What happens to my data if I cancel Xentral ERP?

With cloud ERPs, a good vendor guarantees data export in an open format (CSV, JSON, SQL dump). The contract should explicitly regulate the data return obligation, deletion period and format. The exact arrangement depends on the industry, company size and customising depth of the specific ERP setup.

Which support SLAs does Xentral ERP offer?

Standard support usually covers weekdays from 8 a.m. to 6 p.m. with a response time of around 4 hours. Premium/24x7 SLAs cost extra. With cloud vendors, availability SLAs (e.g. 99.9%) are important — check the contract!