Xentral

Xentral is an Augsburg-based ERP product founded in 2017 (incorporating the older Xentral codebase that traces back to an open-source project) and explicitly designed for direct-to-consumer and e-commerce-native businesses. The product attracted significant venture funding including a 2021 Series B led by Tiger Global and Sequoia, and grew rapidly through the DACH e-commerce boom. Xentral's installed base concentrates in D2C brands, online retailers and small-to-medium fulfilment operators rather than in traditional Mid-Market (mid-market) horizontals. The commercial proposition is straightforward: an ERP that treats the online shop, the marketplace listing and the fulfilment partner as first-class entities rather than as integration afterthoughts.

E-commerce focus

Xentral's functional architecture is built around multi-channel commerce. Native connectors cover Shopware, Shopify, WooCommerce, Magento, Amazon, eBay and several smaller DACH marketplaces, with stock synchronisation, order intake, fulfilment confirmation and returns handling treated as core flows rather than as bolt-ons. The product covers order management, inventory across multiple warehouses including 3PL partners, picking and packing workflows, shipping label generation (DHL, DPD, GLS, UPS, Hermes), payment reconciliation (Stripe, PayPal, Klarna, Mollie) and the basic financial-accounting needed to close the books. The financial-accounting depth is deliberately lighter than in classical Mid-Market ERPs — Xentral expects most customers to either operate at SMB simplicity or integrate Xentral with a heavier finance tool.

Scope outside e-commerce

Outside the e-commerce and fulfilment core, Xentral covers basic CRM, basic financials sufficient for SMB accounting, light project accounting and basic services management. Manufacturing capability is minimal — Xentral is essentially not a manufacturing ERP, and operators with even modest production complexity are better served by weclapp, Business Central or DACH manufacturing specialists. Classical Mid-Market workflows around field service, plant maintenance or complex multi-entity consolidation are outside Xentral's positioning. This is a deliberate scoping choice: deep e-commerce focus rather than wide horizontal coverage.

DACH localisation and DATEV

Xentral's DACH localisation is solid for the SMB e-commerce use case. GoBD compliance (the German principles for proper digital bookkeeping) is supported and certified. DATEV (the German payroll and accounting standard) integration is native and covers the legacy DATEV format as well as the API-based exchange. ZUGFeRD and XRechnung e-invoicing are covered. The Austrian and Swiss localisations are mature. The product is hosted in EU data centres. For DACH SMB e-commerce operators, the combination of native DATEV and deep multi-channel commerce features is the structural advantage that international cloud ERPs (Shopify Plus, NetSuite SuiteCommerce) struggle to match at comparable price points.

Pricing model and TCO

Xentral uses tiered SaaS subscription pricing combining user count, order volume and channel count. Indicative pricing: from roughly 200 euro per month for the smallest Homeer tier up to several thousand euro per month for Enterprise tiers with high order volume and multiple connected channels. The volume-based component is unusual in the ERP world and reflects the e-commerce orientation. For a typical DACH D2C operator with 20 users and 200,000 orders per year, all-in TCO over five years typically lands between 150,000 and 350,000 euro, with implementation services representing 0.3 to 0.8 times the annual subscription. Implementation is materially faster than for traditional Mid-Market ERPs because of the narrow scope and SaaS architecture.

Selection considerations

Xentral is the natural choice for DACH D2C brands, online retailers and SMB e-commerce operators with substantial multi-channel commerce, where shop integration, fulfilment workflow and order management depth matter more than classical ERP horizontals. It is rarely the right choice for manufacturers of any kind (weclapp, Business Central or manufacturing specialists fit better), for finance-heavy operations needing deep classical accounting, for upper-Mid-Market businesses beyond 50 to 100 users, or for B2B-oriented Mid-Market buyers whose primary scope is finance, project services or production rather than e-commerce. The choice between Xentral, JTL-Wawi and weclapp is determined by the specific channel mix, fulfilment complexity and the relative weight of e-commerce versus broader ERP scope.

Related Topics

• weclapp
• JTL-Wawi
• ERP for e-commerce

Preise und Lizenzmodell

Xentral lizenziert seine Plattform in fünf Tarifen. Das Einstiegspaket Launch beginnt laut Hersteller bei rund 99 Euro pro Monat und richtet sich an Homeups mit bis zu 1.200 Aufträgen annually. Das Paket Homeer beginnt bei rund 349 Euro pro Monat, gefolgt von Business mit etwa 649 Euro pro Monat und Pro mit etwa 849 Euro pro Monat. Das Paket Scale richtet sich an Enterprise-Kunden mit individuellen Anforderungen und wird auf Enquiry kalkuliert. Add-ons wie Reporting, POS, Produktion oder die Amazon-Seller-App sind separat buchbar. Anders als viele klassische ERP-Vendors berechnet Xentral seine Tarife nicht primär pro Nutzer, sondern auf Basis von Auftragsvolumen und Funktionsumfang. Implementations- und Service-Pakete können je nach Komplexität zusätzlich anfallen.

Fazit

Xentral ERP ist eine spezialisierte und gleichzeitig leistungsfähige Cloud-Solution für E-Commerce-getriebene Mittelständler. Wer ein wachsendes Online- oder Multichannel-Geschäft betreibt, profitiert von der hohen Automatisierungstiefe, den vielen Integrationen und der durchgängigen Datenbasis. Für Unternehmen mit Schwerpunkt auf reinem Dienstleistungsgeschäft oder klassischer komplexer Industriefertigung sollte Xentral kritisch gegen spezialisierte Industries-ERP geprüft und mit klaren Anforderungen pilotiert werden.

Hersteller-Homepage von Xentral ERP

Aktuelle Ansicht der Webseite https://xentral.com/