Poool
Poool is a DACH-native cloud ERP built specifically for knowledge-driven service businesses — agencies, consultancies and planning offices. Unlike horizontal ERPs that try to cover every industry vertically and end up shallow in each, Poool is built tightly around the operational reality of project-billable service firms: hourly rates, fee models, project costing, utilisation analytics, time tracking and project-driven invoicing. The product targets DACH Mid-Market — the broad mid-market segment — with approximately 5 to 250 employees, and is operated exclusively as multi-tenant SaaS in German data centres at Hetzner Online.
Functional scope
Poool covers the typical processes of a project-services organisation on one data foundation. The core is project and order management: quotes, orders, invoices, task management, resource and utilisation planning, and integrated time recording. CRM handles lead, opportunity and workflow management. The HR layer covers personnel master data, working-time recording, holiday and absence requests with approval workflows. A controlling module provides reporting and management metrics on utilisation, project margin and recovery rate. Finance covers AR/AP, bank-account integration and DATEV-style export to the customer's tax advisor.
Target audience and verticals
The primary audience is service providers and agencies with approximately 5 to 250 employees. Vertical concentration: advertising and digital agencies, marketing and PR consultancies, business consultancies, IT consulting firms, architecture and engineering offices, planning and surveying practices, plus specialist service organisations. The product fit is strongest where the business model is project-billable rather than product-driven, and where utilisation, project margin and recovery rate are central management metrics.
Cloud architecture
Poool is pure SaaS and cannot be installed locally. Users access exclusively through the browser, with supplementary apps for mobile scenarios. Hosting runs exclusively at Hetzner Online GmbH in Germany; the data centres are ISO-certified. Architecturally Poool follows an API-first approach: all functions are reachable via a documented REST API, which simplifies integration with the rest of an agency's tooling stack. Webhooks enable event-driven workflows — an example is automatic invoice creation when a milestone is approved.
DACH localisation and DATEV
Poool is built specifically for German service-business tax and finance workflow. DATEV integration — DATEV is the cooperative of German tax advisors whose data format is the SME finance-exchange standard — is supported through standard exporters, so the customer's external accountant can continue working in DATEV without re-keying. GoBD compliance — the German principles for proper digital bookkeeping — is addressed through audit-trail and revision-safe archiving features. ZUGFeRD and XRechnung e-invoicing are covered. German Hetzner hosting plus DSGVO-aligned data processing (DSGVO being the German implementation of GDPR) are the default for the typical agency customer base.
Competition and selection
Poool is not a classical production or trading ERP — warehouse, MRP-II, deep BOM logic and stock management are absent because they don't fit the target audience. Customers running a hybrid consulting-plus-products model will need to combine Poool with a separate tool. Poool competes in the DACH agency-software market with EasyJob, awork, MOCO, troi and Teamleader. The difference lies in the depth of ERP functionality: where many competitors are strong in project and time management, Poool additionally integrates bookkeeping, HR, controlling and CRM. Subscription pricing is per package and per user; trials and demo environments are available.
Strengths and limitations at a glance
- Tight vertical fit for project-billable knowledge services — agencies, consultancies, planning and surveying offices.
- API-first architecture with documented REST and webhooks, simplifying integration with the rest of an agency stack.
- German Hetzner hosting with DSGVO-aligned data processing as default.
Considerations on the other side:
- No on-premise option — customers who require self-hosting must look elsewhere.
- No warehouse, MRP or deep BOM logic — hybrid product-and-services businesses need a separate tool.
- Smaller installed base than the largest agency-software players, which narrows the consultant market.
Best-fit profile and comparable vendors
Best-fit customers are DACH agencies and consultancies of 5 to 250 employees where utilisation, project margin and recovery rate are central management metrics. Comparable vendors include awork and MOCO for lighter setups, and Projektron BCS at the heavier consulting end. Buyers should also review DATEV interface behaviour and SaaS ERP trade-offs in general before committing.
Related Topics
Vendor homepage of Poool
Current view of the website https://www.poool.cc/
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Frequently Asked Questions
Is Poool only for advertising agencies?
No. The product fit covers a broader knowledge-driven services range: agencies (advertising, digital, marketing, PR), consultancies, IT consulting firms, architecture and engineering offices, planning and surveying practices. All share project-billable economics where utilisation and project margin are central metrics.
Can Poool be installed on-premise?
No. Poool is pure SaaS only, operated exclusively at Hetzner Online in Germany. The decision is deliberate: cloud-only operation is consistent with the API-first architecture and the continuous-release-cadence model.
Where is Poool hosted?
Exclusively at Hetzner Online GmbH in Germany. The data centres are ISO-certified and the hosting matches DSGVO expectations — DSGVO being the German implementation of GDPR — without additional contractual gymnastics.
Does Poool support DATEV?
Yes. Standard DATEV-export interfaces let the customer's external tax advisor receive posting data in the format that the DATEV cooperative of German tax advisors uses as the SME finance-exchange standard.