audius CRM+ERP — Microsoft Dynamics 365 Industry Platform
audius CRM+ERP is a Microsoft Dynamics 365-based industry solution from audius SE, one of the leading mid-market IT and software companies in Germany. The audius Group was founded in 1991, is headquartered in Weinstadt near Stuttgart and employs more than five hundred people across roughly eighteen sites worldwide. As a long-running Microsoft Partner with Gold competencies and Solutions Partner status, audius is one of the established Dynamics 365 implementation partners in the German-speaking market. audius CRM+ERP is a vertical-industry initiative that extends the proven Dynamics 365 Sales CRM with typical ERP scenarios from manufacturing and trade. The offering positions itself less as a monolithic ERP product and more as a modular solution on the Microsoft platform — aligned with composable ERP and API-first architectural concepts, where multiple building blocks of a Microsoft stack are orchestrated together.
Overview
audius SE is a long-running German Mid-Market (mid-market) IT services and software company that has built its position through deep Microsoft partnership. The Gold competencies and Solutions Partner status reflect a consistent investment in Microsoft technologies over many years. The eighteen locations across DACH (Germany, Austria, Switzerland) and selected international markets give audius a regional reach that smaller Dynamics 365 implementation partners cannot match. The competitive set for audius CRM+ERP is mainly other Dynamics 365 implementation partners with industry verticals — KUMAVISION for manufacturing, COSMO CONSULT for cross-industry, Sycor for chemicals and pharma — rather than non-Microsoft ERP vendors. audius differentiates through its scale, its composable architecture story and its specific vertical add-ons.
Functional sweet spot
audius CRM+ERP bundles the typical sales, marketing and service functions from Dynamics 365 Sales, Dynamics 365 Customer Service and Dynamics 365 Marketing with supplementary order-processing, manufacturing and procurement processes. The solution model covers sales, marketing, customer service, order management, purchasing, warehouse and dispatch, production control and distribution. Through the Microsoft Power Platform, workflows, low-code apps and reporting dashboards are built on the same data models. For extended ERP requirements, audius typically integrates Microsoft Dynamics 365 Business Central or Dynamics 365 Finance & Operations alongside Sales, so complex accounting, group-consolidation and manufacturing processes can be covered in parallel. audius also delivers its own Dynamics 365 add-ons for verticals including utilities, consulting, education, software vendors and manufacturing-and-trade businesses. Open interfaces, REST APIs and Power Automate connect downstream systems, IoT platforms, BI tools and web-shop solutions.
DACH positioning
audius is squarely a DACH-North vendor: Weinstadt headquarters, eighteen locations across the region, German-language teams and a customer base concentrated in Germany with significant Austrian and Swiss presence. The Microsoft Dynamics 365 platform provides standard DACH localisation: DATEV (the German accounting exchange standard) integration, GoBD (digital-bookkeeping principles) compliance, ZUGFeRD and XRechnung e-invoicing are covered through the Microsoft path rather than as bespoke audius extensions. The composable orchestration story — Dynamics 365 Sales plus Customer Service plus Business Central or Finance & Operations — appeals particularly to mid-market and upper-mid-market organisations that have committed to Microsoft as their strategic platform but need an experienced industry partner to assemble the pieces coherently.
Pricing and implementation
audius CRM+ERP follows the standard Microsoft Dynamics 365 licensing model, with audius industry add-ons priced separately. The vendor does not publish list prices: total cost depends on the Dynamics 365 modules in scope (Sales, Customer Service, Marketing, Business Central, Finance & Operations), user count, audius add-on scope and operating model. Implementation is delivered by audius directly with the scale advantages of a five-hundred-plus-employee organisation: dedicated industry teams, multiple parallel project capacity and continuity of senior staff. Project timelines depend on the breadth of the Dynamics 365 stack in scope rather than on the audius add-ons themselves. Total cost of ownership stacks the Microsoft platform cost alongside audius implementation services, which positions the offering above stand-alone Mid-Market ERPs but typically within the Microsoft-partner price corridor.
Selection considerations
audius CRM+ERP is a defensible choice for DACH mid-market and upper-mid-market organisations that have committed to Microsoft Dynamics 365 as their strategic platform and want an experienced industry partner with scale to assemble Sales, Customer Service, Marketing and Business Central or Finance & Operations coherently. It is less compelling for buyers that explicitly want a non-Microsoft stack, for organisations that need a single-vendor monolithic ERP rather than an orchestrated multi-product stack, and for very small SMBs where the Microsoft platform cost outweighs the value of composable architecture. The defining buyer profile is a Microsoft-aligned DACH mid-market organisation with vertical-industry requirements that justify a specialist implementation partner over a generalist consultancy.
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Häufig gestellte Fragen
Which interfaces does audius CRM+ERP support?
Most ERP systems offer REST APIs, EDI connectors and common accounting interfaces such as DATEV. E-commerce integrations such as Shopware, Shopify or Amazon can often be implemented via connectors. Standardised interface protocols (REST API, OData, EDIFACT, ZUGFeRD) are mandatory today and should be supported out of the box.
Does audius CRM+ERP offer a free trial?
Cloud vendors frequently offer 14- to 30-day free trial access or demo versions. Classic mid-market ERPs are usually provided as test installations via implementation partners — see independent selection support. The exact details depend on the industry, company size class and customising depth of the specific ERP setup.
What industry specialisations does audius CRM+ERP have?
The vendor profile shows the industry focus and reference customers. Specialisations are often strengths in PPS (mechanical engineering), batch/serial number handling (pharma/food) and multi-channel (retail/e-commerce) — see the industry overview. Industry specialists have pre-configured master data structures and compliance modules that drastically reduce customising effort.
Which compliance standards does audius CRM+ERP meet?
DACH ERP systems must support GoBD (audit-proof accounting), GDPR and e-invoicing. Industry-specific standards such as GxP (pharma), HACCP (food) and GAEB (construction) come on top. The exact details depend on the industry, company size class and customising depth of the specific ERP setup.
What is the user experience of audius CRM+ERP like?
UX depends heavily on the generation of the system. Cloud-native ERPs (NetSuite, weclapp) have a modern web UX. Classic mid-market ERPs have been catching up strongly since around 2020 — demo testing is essential.