Floomia
Floomia is a modular ERP suite from Fleno GmbH, a webshop and software agency in Flensburg in northern Germany. The product addresses mid-market companies that want to digitalise their commercial, production-near and logistics processes on a unified platform. The suite positions itself as a flexible toolkit for tailored ERP setups: customers pick exactly the building blocks they need today from modules for trade, production, warehouse, finance, CRM and industry-specific add-ons, and extend later as the business grows. Fleno describes the platform as “business digitalisation software” and emphasises a hybrid deployment strategy in which cloud and on-premise scenarios are supported equally — so customers can choose the operating mode that matches their IT strategy, data-protection requirements and investment planning.
Functional scope
Floomia covers the classical ERP perimeter. In trade, order management, purchasing, sales, price tiers, multi-channel distribution and a dedicated wholesale module are available. The production module integrates materials management, production planning, BOMs, routings and quality control. A standalone WMS supports multi-stage warehouse structures, batch and serial-number tracking and mobile capture via scanners and tablets. The finance domain combines FI, dunning, quote calculation, HR and flexible reporting. Industry modules for IT system houses, camping sites, marinas and trade-fair management complement the standard functions, alongside integrated task management and an IT-documentation module for internal asset administration. Reports and live dashboards keep sales, purchasing and management informed daily; an ABC-analysis module supports portfolio and supplier management.
Target audience and industries
Floomia addresses mid-market companies with typically 10 to 200 employees that want a flexible ERP as a growth platform. The focus industries are retail, wholesale, small and mid-sized manufacturing businesses, IT system houses, tourism and leisure, and trade-fair and event organisers. The niche modules for camping sites, marinas and trade-fair management set Floomia apart from generic cloud ERPs. Services businesses with project-driven business models also find suitable tools in the system. The proximity between Fleno as developer and Fleno as implementation partner is a typical attraction for owner-managed businesses that value a single contact for both ERP and shop project.
Technology and deployment
Floomia uses modern cloud technology for scalability and describes itself as a hybrid ERP that can run as SaaS, in a private cloud or as a classical on-premise installation. New instances can be provisioned quickly for growing requirements; updates and maintenance run largely automated. Open interfaces and a framework compatible with many common upstream systems allow online shops, shipping carriers, banking connectors, DATEV interfaces and industry-specific solutions to be integrated. Multi-tenant, role and permission concepts and a configurable workflow engine are part of the platform. The hybrid model means customers retain choice over operating mode, with corresponding data-protection responsibility.
Strengths and limitations
Floomia's strengths sit in the high modularity, the flexible deployment model and the specific industry orientation. Customers whose requirements lie outside typical standard processes find a platform that can be adapted purposefully. The direct proximity between vendor and implementer shortens decision paths and creates transparent responsibilities. Limitations include modest brand presence versus large cloud-ERP vendors, a smaller partner network and partially less developed function documentation. International groups with many country subsidiaries and several booking circles are likely to prefer other vendors. For e-commerce-driven retailers, the combination of Fleno as web agency and ERP vendor is a particular advantage because shop and ERP can be operated from one hand.
Pricing and licensing
Fleno does not publish fixed price lists for Floomia and calculates licence, hosting and implementation costs project-specifically. Subscription models per user per month are typical, varying with selected modules and deployment option. One-time introduction, customisation and training packages are added on top. A meaningful TCO view should include internal effort, data migration and long-term adaptations alongside licence cost. Free demos and individual offers are requested via the Floomia website.
Related Topics
Vendor homepage of Floomia
Current view of the website https://floomia.com/
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Frequently Asked Questions
What makes Floomia unusual?
The niche industry modules for camping sites, marinas, trade-fair management and IT system houses are unusual for a mid-market ERP. Combined with the developer-equals-implementer model (Fleno is both vendor and integration partner), Floomia suits owner-managed businesses in these niches that value a single contact.
Can Floomia run on-premise?
Yes — the hybrid deployment model explicitly supports cloud SaaS, private cloud and on-premise installations. Customers choose the operating mode that matches their IT strategy and data-protection requirements.
Does Floomia support DATEV and GoBD?
Yes — the DATEV interface and GoBD-compliant document handling are part of the platform's standard scope for German customers.
Is Floomia suitable for e-commerce?
Yes — the combination of Fleno as Flensburg web agency and Floomia as ERP means shop projects (Shopware, Magento) and ERP can be operated from one hand, which is the typical scenario for SMB online retailers.