Speed4Trade
Speed4Trade is a German software vendor headquartered in Weiden in der Oberpfalz that develops a marketplace and multichannel-commerce platform for B2B and B2C trade. The product's functional centre of gravity is the automotive aftermarket — tyres, spare parts, accessories and workshop supplies — where Speed4Trade has built a strong reputation over more than two decades of vertical experience. The platform is not a generic ERP but a specialised commerce layer that sits above or alongside an ERP, orchestrating product data, channel-specific listings, orders and stock across marketplaces, B2B portals, web shops and dealer-partner platforms. Within the DACH automotive aftermarket, Speed4Trade is the dominant local specialist for this category of multichannel commerce.
Functional scope
Speed4Trade covers product-information management with strong handling of automotive-specific attributes such as vehicle fitment data, multichannel listing automation for marketplaces and shops, central order management with channel-specific rules, dynamic pricing and repricing logic, returns processing and integrated workshop-partner workflows. The platform connects to all major DACH marketplaces — including eBay, Amazon, Kaufland and automotive-specific platforms — and integrates with B2B parts portals such as TecCom and TecAlliance. Order routing supports drop-shipping, third-party fulfilment and direct dispatch, and the platform handles the complex pricing and discount logic of B2B parts trade out of the box.
Target segment
The natural customer is a German or DACH automotive-aftermarket business — tyre wholesaler, parts distributor, accessory specialist or workshop chain — that operates across multiple marketplaces, web shops and B2B portals and needs a unified commerce orchestration layer above the ERP. Typical organisation sizes range from 30 to 500 employees with annual revenues from low double-digit million euro upwards. Manufacturers, brand owners and distributors that want to reach end customers and workshops through digital channels are also a core segment. Speed4Trade is not the right product for buyers outside the automotive aftermarket, where horizontal multichannel platforms such as Channable, Plentymarkets or Akeneo with a commerce overlay typically fit better.
Architecture and deployment
Speed4Trade is delivered both as a hosted cloud platform from German data centres and as an on-premises deployment for customers with specific compliance or integration requirements. The architecture is service-oriented with REST APIs for ERP integration and a flexible adapter framework for marketplace connectors, which is essential in a category where channel APIs change frequently. The platform integrates with all major DACH ERP suites — including Microsoft Dynamics 365 Business Central, SAP S/4HANA, Sage and the industry-specific automotive ERPs — through documented integration patterns and reference implementations. Continuous deployment of new marketplace adapters and pricing-engine improvements is part of the standard product roadmap.
Pricing and TCO
Speed4Trade is sold under a subscription model with pricing tied to channel count, order volume and the activated modules. The vendor does not publish a public price list, which is typical for B2B commerce platforms in this category. As a directional benchmark for a mid-sized automotive aftermarket deployment with five to ten marketplaces and B2B portals, the annual subscription typically lands between 50,000 and 200,000 euro, with implementation services in a similar order of magnitude. The total cost of ownership is dominated by the ongoing channel-management effort rather than by the software licence, which is consistent with the operating cost structure of any multichannel commerce business.
Selection considerations
Speed4Trade is the natural long-list candidate for automotive-aftermarket businesses in DACH that want a vertical-native multichannel commerce platform with deep marketplace coverage, automotive-specific fitment data handling and integration into the major DACH ERPs. The vendor's vertical focus is the competitive moat: a generic horizontal platform will rarely match the depth of automotive fitment handling and the breadth of automotive marketplace adapters. The product is not the right fit for buyers outside the automotive aftermarket; for those, horizontal commerce platforms or marketplace-specific connectors usually deliver better value. Within the automotive aftermarket niche in DACH, Speed4Trade has few direct competitors of comparable depth.
Related Topics
Vendor homepage of Speed4Trade
Current view of the website https://www.speed4trade.com/
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Frequently Asked Questions
Is Speed4Trade an ERP?
No. Speed4Trade is a multichannel commerce platform that sits above or alongside an ERP rather than replacing it. The vendor integrates with all major DACH ERPs through documented patterns; the ERP remains the system of record for master data, finance and stock, while Speed4Trade orchestrates channel-specific listings, orders and pricing.
What is the automotive-aftermarket focus?
Speed4Trade has built deep functionality for the automotive aftermarket: vehicle fitment data handling, integration with TecCom and TecAlliance, automotive-specific marketplace adapters and workshop-partner workflows. This vertical focus is the platform's strongest differentiator versus generic horizontal multichannel platforms.
Which marketplaces does Speed4Trade support?
The platform connects to all major DACH marketplaces including eBay, Amazon, Kaufland and automotive-specific platforms, plus B2B parts portals such as TecCom and TecAlliance. New marketplace adapters are added continuously as part of the standard product roadmap.