rocon
rocon is a German SAP partner specialising in SAP Business One implementations for the Mid-Market (mid-market) SMB segment, complemented by in-house developed add-on products for mobile warehouse operations, point-of-sale (POS) and industry-specific extensions. The vendor positions itself in the classic SAP Business One partner model: SAP provides the standard ERP product, rocon provides implementation services and proprietary add-ons that close functional gaps in the standard SAP product for specific industries and operational workflows. The installed base concentrates on DACH-region trade, light manufacturing and retail organisations between 20 and 250 users that have chosen SAP Business One as the ERP backbone.
Market position and history
rocon operates in the SAP Business One partner channel, which is the standard go-to-market for SAP's SMB ERP product (SAP does not sell Business One directly in most markets). The German Business One partner segment includes several dozen vendors with varying degrees of specialisation. rocon's differentiation is the combination of implementation depth with the in-house add-on portfolio for mobile warehouse and POS, which gives existing customers a one-stop relationship for both the host ERP and the operational extensions.
Functional scope
The functional scope is essentially that of SAP Business One (financials, sales, purchasing, inventory, basic CRM, light manufacturing, project accounting and reporting), extended through rocon's in-house add-ons. The mobile warehouse extension covers RF-based picking, goods-receipt and inventory operations on industrial mobile devices, which is functionality the standard Business One product covers only at a basic level. The POS extension covers retail-store till operations integrated with the Business One back-office inventory and accounting. DACH localisation is mature through SAP's own German localisation plus rocon's field-tested implementation patterns.
Target users and industries
The typical customer is a DACH-region trade, wholesale, light-manufacturing or retail organisation between 20 and 250 users that has chosen or is evaluating SAP Business One. The mobile-warehouse extension is most relevant for distributors and wholesalers with substantial warehouse operations; the POS extension is the natural fit for multi-store retail organisations that want unified inventory across stores and online. The product is not a fit for buyers who have chosen a non-SAP ERP backbone (in that case the rocon add-ons are not directly relevant) or for large enterprises above 250 users who typically run SAP S/4HANA rather than Business One.
SAP Business One for the Mid-Market
SAP Business One is the SAP product positioned for SMB and lower-Mid-Market organisations, distinct from SAP S/4HANA (the enterprise product) and SAP Cloud ERP. The product is mature, broadly localised across over 40 countries, and supported by a large global partner ecosystem. For DACH Mid-Market organisations, Business One competes against Microsoft Dynamics 365 Business Central as the primary international-vendor SMB choice, with the SAP-versus-Microsoft decision often driven by the ecosystem the buyer already operates (existing SAP exposure, Microsoft 365 integration) rather than by the functional checklist alone.
In-house add-ons and partner strategy
The in-house add-on portfolio is the strategic core of rocon's positioning. The mobile-warehouse and POS extensions are sold and supported by rocon directly, with the host SAP Business One product as the platform. This pattern is common in the SAP Business One partner channel and is generally well understood by buyers, but the practical implication is that the buyer is locked into both the SAP product and the rocon add-on relationship, with the usual considerations around vendor concentration, upgrade compatibility and long-term roadmap alignment.
Related Topics
Vendor homepage of rocon
Current view of the website https://www.rocon.info/
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Frequently Asked Questions
Is rocon an ERP vendor or a partner?
rocon is a SAP Business One partner that complements implementation services with in-house add-on products. The host ERP is SAP Business One; rocon's mobile-warehouse and POS extensions sit on top of that platform.
What do the rocon mobile-warehouse and POS add-ons cover?
The mobile-warehouse extension provides RF-based picking, goods-receipt and inventory operations on industrial mobile devices, deeper than the basic capability in standard Business One. The POS extension provides retail-store till operations integrated with the Business One back-office inventory and accounting.
Should a non-SAP buyer evaluate rocon?
The rocon offering is tightly coupled to SAP Business One. Buyers who have chosen a different ERP backbone (Microsoft Dynamics 365 Business Central, NetSuite, Sage 100) should evaluate alternative warehouse and POS vendors rather than rocon.
How does SAP Business One compare with Microsoft Dynamics 365 Business Central?
Both products target the SMB and lower-Mittelstand segment with broadly similar functional scope. The SAP-versus-Microsoft choice is usually driven by the existing ecosystem (SAP exposure at the customer-supplier level, Microsoft 365 integration depth) rather than by the functional checklist alone.