rocon

rocon is a German SAP partner specialising in SAP Business One implementations for the Mid-Market (mid-market) SMB segment, complemented by in-house developed add-on products for mobile warehouse operations, point-of-sale (POS) and industry-specific extensions. The vendor positions itself in the classic SAP Business One partner model: SAP provides the standard ERP product, rocon provides implementation services and proprietary add-ons that close functional gaps in the standard SAP product for specific industries and operational workflows. The installed base concentrates on DACH-region trade, light manufacturing and retail organisations between 20 and 250 users that have chosen SAP Business One as the ERP backbone.

Market position and history

rocon operates in the SAP Business One partner channel, which is the standard go-to-market for SAP's SMB ERP product (SAP does not sell Business One directly in most markets). The German Business One partner segment includes several dozen vendors with varying degrees of specialisation. rocon's differentiation is the combination of implementation depth with the in-house add-on portfolio for mobile warehouse and POS, which gives existing customers a one-stop relationship for both the host ERP and the operational extensions.

Functional scope

The functional scope is essentially that of SAP Business One (financials, sales, purchasing, inventory, basic CRM, light manufacturing, project accounting and reporting), extended through rocon's in-house add-ons. The mobile warehouse extension covers RF-based picking, goods-receipt and inventory operations on industrial mobile devices, which is functionality the standard Business One product covers only at a basic level. The POS extension covers retail-store till operations integrated with the Business One back-office inventory and accounting. DACH localisation is mature through SAP's own German localisation plus rocon's field-tested implementation patterns.

Target users and industries

The typical customer is a DACH-region trade, wholesale, light-manufacturing or retail organisation between 20 and 250 users that has chosen or is evaluating SAP Business One. The mobile-warehouse extension is most relevant for distributors and wholesalers with substantial warehouse operations; the POS extension is the natural fit for multi-store retail organisations that want unified inventory across stores and online. The product is not a fit for buyers who have chosen a non-SAP ERP backbone (in that case the rocon add-ons are not directly relevant) or for large enterprises above 250 users who typically run SAP S/4HANA rather than Business One.

SAP Business One for the Mid-Market

SAP Business One is the SAP product positioned for SMB and lower-Mid-Market organisations, distinct from SAP S/4HANA (the enterprise product) and SAP Cloud ERP. The product is mature, broadly localised across over 40 countries, and supported by a large global partner ecosystem. For DACH Mid-Market organisations, Business One competes against Microsoft Dynamics 365 Business Central as the primary international-vendor SMB choice, with the SAP-versus-Microsoft decision often driven by the ecosystem the buyer already operates (existing SAP exposure, Microsoft 365 integration) rather than by the functional checklist alone.

In-house add-ons and partner strategy

The in-house add-on portfolio is the strategic core of rocon's positioning. The mobile-warehouse and POS extensions are sold and supported by rocon directly, with the host SAP Business One product as the platform. This pattern is common in the SAP Business One partner channel and is generally well understood by buyers, but the practical implication is that the buyer is locked into both the SAP product and the rocon add-on relationship, with the usual considerations around vendor concentration, upgrade compatibility and long-term roadmap alignment.

Vendor homepage of rocon

Current view of the website https://www.rocon.info/

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Häufig gestellte Fragen

Is rocon cloud-based or on-premise?

Deployment options vary by vendor – many systems today offer both variants or a hybrid model. Details on the pros and cons at Cloud ERP vs on-premises. On-premise remains relevant above all in regulated industries and for deep customising, while cloud dominates new projects from the mid-market upwards.

Who is the vendor behind rocon?

Vendor master data (headquarters, employee count, ownership structure) can be found in the vendor profile above. These factors are important for assessing the future viability of an ERP vendor and should be checked in every selection process. Owner-managed vendors score with continuity, while listed companies offer investment security and greater roadmap stability.

What reports and dashboards does rocon offer?

Standard reports cover financial accounting, sales, warehousing and production. Custom dashboards via Power BI, Tableau or built-in BI tools are often optional – see business intelligence. Self-service BI tools such as Power BI, Tableau or Qlik are increasingly integrated directly, enabling custom analyses without help from IT.

What AI features does rocon offer?

Current ERP systems integrate AI for forecasting, anomaly detection, invoice OCR and conversational UI (Microsoft Copilot, SAP Joule). The vendor profile shows the specific AI modules. AI modules with practical relevance today are demand forecasting, predictive maintenance, invoice OCR and conversational UI for back-office staff.

How does rocon compare with SAP?

SAP is the market leader for large corporations; in the mid-market there are numerous leaner alternatives, often with deeper industry expertise. For specific comparisons see the ERP comparison pages. SAP solutions have the greatest functional depth but are more expensive to customise than mid-market competitors.