pathway solutions
pathway solutions is a Hamburg-based accounting-automation SaaS founded in 2018 by Ludwig Eisenblätter and Marco Feelisch, both still co-CEOs. The company operates remote-first with people in Hamburg, Cologne, Morocco and Indonesia. A Visma investment in February 2025 strategically anchors pathway in the Nordic-European cloud-software ecosystem. The product solves a specific German-market pain: turning thousands of e-commerce and SaaS transactions from Shopify, Amazon, WooCommerce, Stripe and Chargebee Billing into clean, complete, tax-correct postings inside DATEV — the cooperative of German tax advisors whose data format is the de facto SME finance-exchange standard.
Functional scope
At its core, pathway automates the data flow between shop, payment provider and DATEV. Sales transactions, fees, taxes, refunds, disputes and payouts are pulled from Shopify, Amazon, WooCommerce, Stripe and Chargebee Billing, transformed into DATEV-compliant posting records, reconciled against bank movements and pushed to the DATEV system used by the customer's tax advisor. The platform handles the OSS (One-Stop-Shop) reporting requirements introduced by the EU VAT reform on cross-border distance selling, which is one of the operationally painful areas pathway addresses head-on.
Cloud architecture and positioning
pathway is pure SaaS. Customers register on the web portal, connect their shop and payment accounts, and configure tax and posting logic. The product is explicitly not a replacement for an accounting workplace, a Inventory Management (merchandise-management system) like JTL, a multichannel tool like plentyOne, or a full bookkeeping product. It positions itself as an add-on and integration layer between online sales channels, payment providers and the tax advisor's DATEV environment.
Target audience
Primary customers are digital business models: online shops, marketplace sellers, D2C brands, SaaS providers and subscription businesses. Tax advisory firms with many e-commerce and tech mandates also use pathway to standardise and accelerate the bookkeeping work across their client base. The product fit is strongest where the customer has hundreds or thousands of transactions per month across multiple platforms — manual reconciliation breaks down at scale and the alternative to pathway is typically expensive bespoke developer work.
DATEV integration and compliance
pathway has been an official DATEV partner since February 2025 — a meaningful trust signal for German tax advisory firms and Mid-Market finance teams. The platform supports the OSS / EU distance-selling VAT reporting requirements, generating compliant postings with correct destination-country VAT. GoBD-aligned audit-trail features — GoBD being the German principles for proper digital bookkeeping — are part of the standard product, alongside encrypted transmission, role-based access and DSGVO-compliant data processing (DSGVO being the German implementation of GDPR).
Onboarding and roadmap
pathway is typically set up jointly with a tax advisor or specialist e-commerce consultancy. The initial configuration covers tax and account mappings, mappings between shop items and DATEV accounts, plus onboarding of the connected payment platforms. With the Visma investment pathway has access to the network of one of Europe's largest cloud-software groups. The roadmap covers additional integrations to BigCommerce, Klarna, PayPal and vertical-specific subscription platforms, plus deeper monitoring and reporting capability. For German e-commerce businesses scaling beyond the manual-reconciliation threshold, pathway is one of the most defensible specialist tools on the market.
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Vendor homepage of pathway solutions
Current view of the website https://www.pathway-solutions.de/
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Frequently Asked Questions
Is pathway solutions a full ERP system?
No. pathway is a specialist integration layer between online sales channels, payment providers and DATEV. It does not cover stock, sales-order processing, purchasing, production or HR — the customer's Warenwirtschaft or ERP handles that side.
Which platforms does pathway integrate with?
Shopify, Amazon, WooCommerce, Stripe and Chargebee Billing are the core integrations today. The roadmap extends to BigCommerce, Klarna, PayPal and vertical subscription platforms. On the accounting side, DATEV is the main target system, with pathway as an official DATEV partner.
Does pathway handle EU OSS VAT reporting?
Yes. pathway automates the OSS — the EU One-Stop-Shop scheme for cross-border distance-selling VAT — generating postings with correct destination-country VAT for shipments to other EU countries, which is one of the most operationally painful areas of e-commerce accounting.
Is pathway suitable for very small businesses?
The value scales with transaction volume. Solo or very small businesses with low monthly transaction counts can typically reconcile manually; the platform becomes economically interesting from a few hundred to a few thousand transactions per month upwards.